El Beso Cigar Co. is a flourishing company that was established In 1997.The tradition and heritage of Its founder, Gloria Gomez, dates back over a century beginning in the late1800s. Generations of cigar makers have contributed to the knowledge that goes Into creating the unique aroma, flavor, and taste of an El Beso Cigar.
For over 35 years Gloria has built on that knowledge, honing the craft that was passed on to her by her mother and grandmother. Today, Gloria works with the passion and attention to detail that Is second to none. Her commitment to the freshness and flavor of each cigar can be found In each of her five distinct lines. From the Aromatic to the Maduro, the uniqueness and quality of her art is self-evident.
The Blending Art
Like any Art, a cigar’s blend begins with the imagination. But imagination is only a part of the process; the choice of Tobacco leaves is by far the most important. After all poor tobacco quality, regardless of the amount of time allowed to age, will inherently lead to poor taste and enjoyment. So consideration of origin and grade of the tobacco leaf is central.
Once the determination has been made on what tobacco leaves will be used, imagination and experience become the second most important thing in the process. Because in cigar blending, there is an element of the unknown or what I like to refer to as “the ratio-to-hope correlative” which simply translates to “I hope this ratio works”. All kidding aside, the difficulty and challenge is in orchestrating the different facets of a single cigar in order to create a pleasant taste and enjoyment.
The reason for this is because different combinations and ratios of the Seco or “mild leaf” in relation to the Ligero or “stronger leaf,” as well as the wrapper and binder do determine the strength and flavor of any cigar. For example, I’d like to make a medium-body-cigar. The ratio of the Ligero will be greater than that of the Seco and vice versa. This doesn’t sound so tough, right? However, just because you have a ratio does not mean that it will apply to all of the sizes of a particular line equally. The ratio then has to be adjusted to a cigar’s ring size, in other words, using the same ratio for a corona size cigar as opposed to that of a Churchill size cigar might in the end leave the cigar smoker wishing for more flavor in the larger cigar.
In today’s market, cigar smokers have an abundance of alternatives. For a Master Blender the Countries from which he or she can choose from is also diverse. So to borrow from William Shakespeare, “to blend or not to blend” that is always the question. A question which El Beso Cigar Company approaches with experience, imagination and flexibility. We invite you to try our cigars today and hope that you will enjoy the hard work and creativity that goes into each of our cigars.